Friday, July 02, 2004
WSJ.com - Do Real Men Drink Diet Cola? Pepsi and Coke Duke It Out
Exactly how does Vlane Group know what the "typical" C2 or Pepsi Edge drinker is?
I understand who they think they are makreting the colas to (and I believe they are worng and too narrowly focused) but I don't see how a profile of typicality can be established except as an outright imaginative conjugation.
Any mention of the smaller packages and higher price? That is all I needed not to try it.
Exactly how does Vlane Group know what the "typical" C2 or Pepsi Edge drinker is?
I understand who they think they are makreting the colas to (and I believe they are worng and too narrowly focused) but I don't see how a profile of typicality can be established except as an outright imaginative conjugation.
Any mention of the smaller packages and higher price? That is all I needed not to try it.
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