Monday, April 18, 2005
WSJ.com - Newspapers Now Push 'Readership'
Why do I have the uneasy feeling that "readership" will be nothing more than an amorphous metric that says nothing?
(My immediate thought was about "page views" and "eyeballs" and variuous other made-up metrics that internet firms used to redistribute shareholder money from investors to its VCs.)
Why do I have the uneasy feeling that "readership" will be nothing more than an amorphous metric that says nothing?
(My immediate thought was about "page views" and "eyeballs" and variuous other made-up metrics that internet firms used to redistribute shareholder money from investors to its VCs.)
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